Google, the search giant, had been encouraging the website and blog owners to have mobile-friendly version of their website for few years now. This is because the mobile web traffic has increased immensely in recent years, and as a result conversion rates, ad revenue market and online shopping shopping has become wider and richer than mere content consumption business.
You had been working hard for good PageSpeed insights – the speedy performance of your website, and how its mobile(ness) or should we say mobility of the websites. Tech got time to sync.
Google has been working for a few years to encourage website owners to prepare for this shift, producing reports and tools to help understand the challenges and opportunities involved. Most recently, Google’s mobile search results began highlighting sites that are optimized for mobile devices. ~WP-Touch
If you have a website and you have just ignored the web accessibility tolerance of pinching and zooming and just not typographically fit objects on your web pages, Google will penalize the mobile search results starting April 21, 2015. Google will prioritize mobile-friendly websites on their mobile search results and hence non-mobile friendly websites will have lower ranking – lesser traffic and hence lesser revenue.
To analyze whether your website or blog or just any URL is mobile-friendly or not, head over to Google’s official Mobile-Friendly Test and get the insight report. You can also learn more about the mobile-friendly criteria and how it may affect Google’s search results here.